Does the thought of writing your very own sales copy overwhelm you? Well, you’re not alone.
Your sales copy often creates the first impression for your brand in the eyes of your ideal customers. I can confidently say that a well-written sales copy plays a huge role in ensuring a successful marketing campaign and bringing in revenue for your businesses.
Below are my top 10 tips for writing a sales copy that converts
1. Focus on a goal
Every sales copy needs a well-defined goal that complements your overall marketing plan. This is not the time for general statements about your products or services. Choose a focal point and brainstorm on how you can market it to your prospects.
2. Pique curiosity
When you strategically leave out certain information from your copy, you will create a curiosity gap that can lure your potential buyers into your ad or bring them even further into your sales funnel.
Use this technique wisely as a bad curiosity gap may turn into an undesirable clickbait.
3. Know Your Target Audience
If you try to target everyone, you will reach no one. Identify your main demographic and create a buyer persona. Once you’ve done so, it will be easier for you to communicate effectively and better serve your customers.
4. Keep it short
Write with intent. Think about the main points you’d like to include in your copy and simplify them for increased readability.
Bullet points, shorter sentences and paragraphs are easier to read, especially when you’re competing in high saturated spaces like Facebook and Instagram.
Don’t forget to include eye-catching visuals to break up your words.
5. Tell a story
Your stories are far more memorable than a sales pitch.
You can talk about how your products were conceptualized, challenges you’ve faced, how long it took for the prototype to work as intended – the possibilities are endless!
Start off with a great hook, reel them in with compelling details and end it off with the desired call-to-action. Tie this in closely with your branding for better results.
6. Evoke emotions
It’s not a secret to a salesperson that people make purchases based on emotions, not logic.
A sales copy that triggers an emotional response has the ability to boost conversion rates.
Focus on the positive emotional outcomes your buyer persona will experience after making a purchase from you.
7. Go big on benefits
Highlight how your products will benefit your prospects. Consumers care more about how your products can improve their lives in tangible ways, rather than their technical features.
Remember, you only have a small amount of space to make that first impression so leave the features for the product page.
8. Solve any objections
List down every objection your potential customer may have. For example, “This product is too expensive” or “I’ve never heard of this brand”.
Then, address the objections in your sales copy. Offer discount codes, provide testimonials, tell them why they need your products or services.
9. Create FOMO (Fear Of Missing Out)
People want what they can’t have. If you can create an illusion of how exclusive your product or service is, it can compel customers to hasten their purchases instead of delaying their decision and ultimately forget about it.
10. Craft an engaging call-to-action
Every sales copy starts with a purpose and it must end with one concise call-to-action (CTA). This will instruct your audience on what they need to do after reading your sales copy.
Do you want them to buy your product, sign up for your mailing list, download a free e-book or schedule a consultation?
A CTA in your copy has to be easy to identify. You can take advantage of the buttons provided by your chosen ad platforms to make your CTA even more eye-catching!
Need further help with your sales copy? Get in touch!
