Now is the time to start thinking about your digital marketing strategy. During the 2018 holiday season, eMarketer forecasts for all retail sales (online and in-store) growth of 3.8% in 2018, to $691.9 billion.

Q4 is the time to set goals and crush them! Here are a 12 tips to boost your holiday sales this year:

12 Tips to Boost Holidays Sales with Digital Marketing

  1. Launch exclusive holiday sales
  2. Provide holiday themed content on your blog (Ex: advice on gift ideas and include your product or service)
  3. Integrate customer reviews into your website. Shoppers are more likely to buy items that have been reviewed online.
  4. Retarget website visitors  on Facebook who went to your site or added items to their cart.
  5. Make sure your SSL certificate is displayed, as a lot of holidays shoppers are shopping online for the first time and they are more likely to be apprehensive of revealing their payment information online
  6. Boost your email list by actively building it during the pre-holiday season. Once the holidays are over, re-engage your shoppers by emailing them a new year’s greeting, and stay in touch with them over the course of the year by offering promotions and discounts.
  7. Search for bloggers and online magazines relevant to your audience and see if you can get into their gift guides.
  8. Feeling in a giving mood? Consider adding a charity campaign, where a percentage of sales go to a local charity of your choice (or your customers choice).
  9. Encourage shoppers to shop more by offering promotions on larger purchases. For example, if they spend $100, they get a $10 gift card.
  10. Reward your fans for following you throughout the year by offering discounts and promotions directly to them
  11. Spice up your social media accounts for the holidays by changing profile images and backgrounds to a holiday theme.
  12. Connect with an Instagram influencer with a large audience to help market your product
  13. Share behind the scenes photos (of your company getting ready for a holiday party, a big sale you’re prepping for, putting up decorations, getting into the spirit!)

Would you like to discuss your online marketing strategy for the 2018 holiday season? Need help implementing any of the ideas above? Let’s chat.