Interesting 2018 Digital Marketing Statistics to Guide Your Strategy

I LOVE numbers and statistics. Below are a few fascinating digital marketing statistics to inspire your 2019 strategy.

VIDEO

Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018) (Source: https://www.hubspot.com/marketing-statistics)

20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017) (Source: https://www.hubspot.com/marketing-statistics)

45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)

SEO

50% of search queries are four words or longer. (Wordstream, 2016) (Source: https://www.hubspot.com/marketing-statistics)

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018) (Source: https://www.hubspot.com/marketing-statistics)

SOCIAL MEDIA

41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Instagram launched IGTV app in 2018 which allows creators to upload one-hour long videos. (TechCrunch, 2018) (Source: https://www.hubspot.com/marketing-statistics)

About 3.03 billion people are on social media around the globe. (BrizFeel, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Social media and video viewing are the two most popular online activities. (Smart Insights, 2018) (Source: https://www.hubspot.com/marketing-statistics)

80% of millennial Pinterest users say that the platform helps them decide what they should buy. (CoSchedule Blog, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September. (TechCrunch, 2018) (Source: https://www.hubspot.com/marketing-statistics)

BLOGGING / CONTENT MARKETING

55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) (Source: https://www.hubspot.com/marketing-statistics)

CONVERSION RATE OPTIMIZATION

69% of marketers say converting leads is their top priority. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)