Below are my top tips on how to lower your Facebook Ad costs. As with most things with digital marketing, it truly is about testing what works best. Below is my step-by-step process for finding the best performing ads at the lowest cost.
3 WAYS TO LOWERING YOUR FACEBOOK AD COSTS
Step #1- Start with one ad, and test lots of audiences.
When I’m starting a new campaign, I usually create just one version of the ad.
Then I test at least four to five different audiences (each in their own ad set) and show that same ad to every audience.
I do this so that I can compare apples-to-apples which audiences are responding the best to the first version of my ad. I run this for about 24 hours. For more data, you could run this for 7 days.
#2 – Determine the best-performing audiences.
In each ad set, I like to start with a low daily budget. I recommend starting with $5 or $10 per day per ad set.
When I see that an audience is performing really well, I’ll slowly increase the budget for that specific audience.
Any under-performing audiences get turned off. (I’m all about saving you $ where I can!)
#3 – Next, test different versions of the ad.
Once I find the best-performing audiences, I begin to test new versions of the ad.
I might create a new version of the ad with the same copy but test a new video or image. I like testing a new image first as it’s usually the part of the ad that will stand out most and grab attention.
Once you determine the best image, try testing a new headline and make changes to the ad copy to improve your offer. But remember to test thoughtfully and not make too many changes at once! Change one variable at a time, so that you can effectively A/B test.
Bonus tip: Not all ads should have the same kind of copy.
Different offers might require different lengths of copy to engage the user.
For instance, if you’re running a traffic campaign to get more readers to your blog post, don’t give them too much info in your ad! Share a quick line or two to intrigue them to click through and read your post.
On the other hand, conversion campaigns are asking for a little more from the user (usually their name and email), so those ads require more information before the user is ready to take action.
Let’s say you’re offering a free digital download in exchange for their email address. (Lead Magnets!) You’ll want to warm the audience up with your ad copy before you send them to your landing page.
By sharing more information and having longer ad copy, users may be more likely to convert when they arrive on your landing page.
Moral of the story, test, test, and test some more! Very rarely will you hit a home run right off the bat with your Facebook ads.
Here’s a recent campaign that I ran this past January that cost just $1.54 to get her business in front of 1,000 people in her target market. Compared to TV and Radio cost per impressions, that’s pretty darn good!
The results can happen – you just need a solid strategy in place and the right person who knows what they’re doing.
Facebook Advertising Consulting & Management
Looking to grow your business on social media? You need a proven Facebook advertising strategy to grow your brand and convert more clicks into clients…that actually works.
I have a passion for working with small to mid-size businesses to help take their brand to new heights! I use years of experience and results to bring you results.
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- Get more customers?
- Grow your email list?
- Convert more leads?
- Make more sales?
- Get more visibility on your products or services, in front of your ideal customers?
- Promote an upcoming event or course?
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I specialize in Facebook and Instagram advertising that helps busy businesses owners like you grow online with strategic social media marketing advertising campaigns. Interested in learning more about my Facebook advertising services? Book an obligation-free discovery call with me today!
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