Below are 10 things I’ve learned being a Digital Marketer since 2008.
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You’re always learning and experimenting
Things change fast and there’s always something new to learn. It’s important to stay up to date and regularly consume podcasts, books, news articles, etc. Even if it’s for 10 minutes a day, make sure to stay on top of any news and trends.
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Network in person
Digital marketing absolutely works! But there’s nothing quite like meeting someone in person. Joining chambers and business networking groups is actually fun. I love learning about other peoples businesses, goals, struggles, etc.
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Master multi-tasking
It’s crucial to streamline your system with procedures, calendars, and more. Structuring your daily process is key! Make sure to use a reliable project management tool to help you organize your calendar, tasks, communication with your team, and more.
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Be passionate about numbers and showing your clients results
Track the increase in website traffic, leads, and monitor increased sales and revenue. Create monthly and annual reports to showcase growth, areas for opportunity, work completed, and plan moving forward.
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Leverage Tools to Grow
Try new tools and see which works best for you. After years of testing, here are my tried and true digital marketing software programs I use almost daily:
Social Media: Later, Creator Studio, Planoly, or Hootsuite
Content Marketing: Ahrefs or Answerthepublic.com
Keyword Research: UberSuggest, Google Keyword Tool
Email Marketing: ConvertKit
Content Management/Websites: WordPress
SEO/Keyword Tracking: Advanced Web Ranking
Communication: Slack
Project Management: Asana -
Pick a niche
Although I love hospitality and tourism clients, I offer services to businesses small and large in a variety of industries. I find it fun and challenging to continue to market all-size businesses and industries. My 4 main services are: Social Media, SEO, Digital Marketing Plans, & Training Workshops.
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Use books for inspiration
Never stop reading! Even if it’s just for 10 minutes a day, do it.
Fun fact: I rarely ever watch TV. I’d rather read a book. It’s enlightening and relaxing. I love to learn new things.
Check out my post Top 10 Books to Read for Digital Marketers & Entrepreneurs
8. Connect with Other Experts in the Industry
Join networking groups. Join your local Chamber. Get involved and have fun! Connect with others who may serve your same audience. You may know someone who does video EXCEPTIONALLY well or a graphic designer that creates dynamite content. Tap into their skills and build a collaborative partnership.
9. Master Editorial Calendars
I love to plan editorial calendars that include creative, targeted, SEO friendly content for my clients’ audiences. The content created is used in creative marketing campaigns with specific strategies and goals that are tracked.
10. Know the Essential Skills
Digital Marketing includes the following channels:
- SEO
- SEM
- Data Analysis
- Social Media
- Content Marketing
- Video Storytelling
- UX
- Pay-Per-Click and Social Media Advertising.
- Email Marketing
- Storytelling
- Basic Design Skills
- Creative Problem SolvingYou can be a master at one, or a few, but rarely all! I do encourage you do learn about them all to see which may fit best.
A crash course in digital marketing can help speed up your learning curve. Consider taking The Digital Marketing Workshop – a crash course in online marketing that covers most of the topics above!
Visit www.thedmworkshop.com to learn about upcoming workshops.
Digital Marketing Will Help Boost Your Business
For the past 14 years, I’ve helped businesses large and small with their digital marketing. I’ve seen the firsthand the power of digital marketing. I love helping small businesses connect with their customers and grow. When you combine creativity and targeted strategic online marketing campaigns, you have the winning formula.
I currently own a digital marketing agency after years in the corporate world and am also an Adjunct Instructor at State College of Florida, Manatee-Sarasota. What I love most about my job is having the opportunity to work with so many amazing small businesses and entrepreneurs. They trust me to bring results. It is both challenging and rewarding to help a business grow. I love my job and look forward to helping more businesses grow online in 2022!
-Amberly Bucci