Below are frequently asked questions regarding SEO services for your business:
1. What is SEO?
2. What are the benefits of SEO?
3. Can I do SEO on my own?
4. What does a Search Engine Optimization Strategist actually do?
5. Do I really need SEO?
6. What does SEO cost?
7. How long does SEO take to work?
8. How do I know if SEO is working?
What is SEO?
Search engine optimization is the process of improving a website’s visibility in the search results. Every day, people are using the search engines to find the products or services you offer. Is your business getting found, or are they landing on your competitors’ sites? Getting your website to rank at the top of Google can have a significant impact on your sales.
What are the benefits of SEO?
SEO can have HUGE benefits for your business. SEO is one of the most cost-effective strategies because it targets users who are actively looking for your products or services online.
How valuable would it be for your business to appear at the top of Google when hundreds of potential customers are searching for you? This alone could impact your sales significantly.
Can I do SEO on my own?
SEO can be an overwhelming process – it involves both art and science and an in-depth understanding of Google’s changing algorithms. Truthfully, SEO is not an easy thing to do on your own. Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. Therefore, is recommended to hire a knowledgeable SEO Strategist to execute an effective SEO strategy for your business.
What does a Search Engine Optimization Strategist actually do?
Short answer: We work on and off of your site to help your move higher in the search engines.
Long answer: An SEO Strategist will implement the following strategies:
- Keyword research and analysis
- Competitive analysis
- Implementation of targeted keywords throughout on-page copy and metadata
- Interlinking between pages to encourage traffic flow within site
- Image optimization techniques
- On and Off-Site Optimizations
- Content marketing strategies
- Google Console set up
- Google Analytics set up
- Development of an optimized 404 page
- Content markup using appropriate schema
- Creation of targeted calls-to-action
- Creation of new optimized landing pages
- Google My Business page optimization and plan to build reviews
- Alt tag optimization to help your products get found in Google Image Search
- Google Analytics data analysis and goal tracking set up to track purchases
- Assistance with editorial calendar and blog posts
- Monthly reports of results and plan for the following month
Do I really need SEO?
If you would like to increase business, get found in the search engines, rank higher than your competitors, and grow your sales… then yes! You need SEO services.
Plain and simple – More Website Visitors = More SALES!
As more and more people discover your website from search engines, you’ll see other traffic channels (email, social media, etc.) increase as well.
Many of your competitors have already hired SEO companies years ago or may even have someone within their company dedicated to doing this. You may have to play catch up, but it’s never too late to start – results are definitely still attainable.
How much does SEO cost?
The cost of SEO comes down to two main factors:
- The industry you are competing in– Local or National
- How aggressive you’d like to be
Local Businesses
Most local SEO programs start at $1000 a month. Although I do offer mini-programs for businesses with a smaller budget, $1,000 is the recommended minimum price point for local businesses. Results are never guaranteed and typically start to appear after 3-6 months. SEO requires ongoing monthly/quarterly SEO to maintain results. *Results can still occur with mini SEO programs but will take longer to achieve.
National Businesses
If you have an e-commerce product, a budget of $1500+ per month for SEO is recommended. Again, as with all SEO programs, this is an ongoing cost per month.
According to RankPay:
According to Moz:
The average monthly retainer lies somewhere between $750 and $1500 per month.
See Forbes article: “What does SEO cost?”
My Monthly SEO Prices:
How long does SEO take to work?
SEO is an ongoing process.
SEO takes time and involves a long term commitment. Typically, monthly SEO programs take at least 3-6 months to start seeing results. Results vary based on keyword competitiveness, location, Google’s algorithm updates and are never guaranteed. The final call is in the hands of the search engine. Ongoing monthly maintenance is recommended to maintain results and to stay competitive in search results. Many of my clients have continued to do SEO for years because it works. There is always something new to work on.
(Photo: Landscape Marketing)
How do I know if SEO is Working?
It takes time for SEO to kick in and also requires ongoing maintenance to maintain results. Each month, I will send you a report that includes the work that was completed, the results (website statistics, # of leads from the search engines, etc.) and our SEO plan for the next month so that you’ll constantly be in the loop. We will know if SEO is working if your keyword rankings are increasing and if your website traffic, leads, and sales are increasing from the search engines.
Below is a screenshot that shows the significant increase in website users (visitors), sessions and pageviews from a current SEO client. Want to see more SEO case studies? Just ask!
Search Engine Optimization Services for Albany, NY, Saratoga Springs, Lake George and Beyond!
If you’re looking for serious business growth from Google, Search Engine Optimization (SEO) is the strategy for you. Interested in learning more about SEO Services? Contact me online to set up your free, no-obligation discovery call to get started today.
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Amberly Bucci is an award-winning Digital Marketing Strategist located in Upstate NY. Over the past decade, she’s helped over 500+ businesses get found online, grow their audiences and boost their sales. She specializes in SEO and Social Media Marketing, with a passion for the tourism and hospitality industry.
Her campaigns have won two nationally recognized competitions – 2018 Best Social Media Campaign – Interactive Marketing Awards and 2017 Best in Search/SEO – E-Commerce Campaign – U.S. Search Awards. Her work and speeches have also been featured in numerous publications. Contact Amberly to get started on your next SEO campaign!