Back in April, I was honored to take home the “Best Social Media Campaign” at the Interactive Marketing Awards in Ft. Lauderdale! Here are 10 simple social media strategies that made this campaign a success:
1) Highlight fans – Acknowledge your top fans. (Put them in your cover photos. Create an album for them, etc.) These are your brand ambassadors.
2) Engage – Engage with your audience. Remember to be social online. Ask questions. Run polls. Communicate with your audience.
3) Storytelling – Share stories about your business and encourage your customers to share their own stories.
4) Facebook LIVE – Take customers behind the scenes. Experiment with Facebook Live videos.
5) Boost Reviews – Use Social Media as a place to collect reviews and generate positive conversations about your business.
6) User Generated Content – Share fan photos and videos! These get re-shared often.
7) Geographic targeting – Target customers within a specific radius of your business.
8) Utilize Contests – Use contests and giveaways as part of your strategy.
9) Hashtag Campaign – Create a specific hashtag for your brand and encourage customers to use it when posting photos online for a chance to win free products/services.
10) Facebook Ads – Utilize Facebook ads to engage with fans, friends of fans and retarget recent website visitors.
Social Media Marketing can Boost Your Business
Need help with social media marketing? Let’s chat!