Looking to boost your sales in 2019? It’s time to tap into the power of internet marketing. Here are 13 ways to market your business online.

  1. Local Marketing – Are you a local small business? Then you must set up a Google My Business page. You listing will get you found in Google search, Maps and Google+. Make sure to build a lot of positive reviews on Google – numerous positive reviews can do wonders for your business!
  2. Facebook – Target your exact potential customer with Facebook Ads. It’s incredible how you can laser target your exact potential customers by specific interests, location, gender, job titles, etc.
  3. Instagram – Tell your story on Instagram with beautiful photos! Captivate your audience with amazing visuals, share valuable information and take your audience behinds the scenes. Utilize Instagram stories and IGTV.
  4. SEO – Getting found on the top spots of Google can drastically improve your business. Type in your keyword phrases into Google. Are you or are your competitors showing up?
  5. Email Marketing – Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data. You can then use this data for a variety of marketing incentives like sharing giveaways & updates, or creating custom audiences on Facebook for targeted advertising. Just make sure you’re GDPR compliant.
  6. Webinars – Do you have valuable information you can share with your audience? Host a webinar jam packed with helpful info to portray yourself as the expert in your field.
  7. Video Marketing – It’s time to jump on the bandwagon and start engaging in some video marketing! Videos can be very powerful tool to tell your brand story. Learn more about our video marketing services.
  8. YouTube – Share how to videos, a teaser video about a new blog post, video tutorials, behind the scenes, training, product demonstrations, a new project you are working on, etc. Always link back to your website from your YouTube channel.
  9. Pinterest – Believe it or not, Pinterest can be a very powerful channel for building traffic to your site. Create beautiful images with Canva and link them to your site.
  10. Guest Blogging – Have you written a guest blog post lately? Reach out to bloggers or related online magazines and see if you can submit an article for them in exchange for free publicity.
  11. Press Releases – Have some exciting new to share or a new product launch you’d like to let the world know of? Send out a good old fashion press release that will be distrusted to hundreds of PR sites around the web. I recommend PR Web.
  12. Influencer Marketing – Use influencers on Instagram to tap into larger audiences than your own. For example, if you are a hotel, have a traveler with a large following on Instagram share photos of their experience at your hotel.
  13. Content marketing / Blogging – Publish blog posts regularly so that you stay up to date, not only with your audience but it’s also good for SEO purposes, Google likes it too!

Do you have questions on how to implement any of these online marketing strategies? Let’s chat!